Guangzhou daily news (reporter Du Meng) "double 11" business promotion approaches, the media on the "double 11" of Ali merchant made a questionnaire survey, data analysis shows that nearly 70% of the Tmall Taobao businesses will choose "split", the layout of Jingdong and other platforms, and the main reason to do so unexpectedly this is because Tmall is too "biased" consumers.
price: the United States questioned the lowest pre-sale price of Tmall
November 2nd, Gome announced the addition of the "double 11" price war "," double 11 "period will provide the lowest whole network products, the price directly on standard Tmall" double 11 "pre-sale price. Since November 6th, the country’s thousands of stores under the line will open direct purchase". "We observed that the pre-sale price of Tmall is not cheap, most of the price is the price of our Gome store sales in September. For example, Changhong 50 inch 4K TV, Tmall pre-sale price of $2899, while the United States in September 17th ‘friends and relatives’ day of the same TV sales price of $2299." Gome President Wang Junzhou said. At the same time, Wang Junzhou first proposed the "consumer counter wheel", he believes that as consumers gradually return to rational purchase, after the whole network parity, home appliances experience after orders will become the new trend, the United States believes that more consumers will return to the next line store counter.
new gameplay: while looking to buy + shake
in the evening of November 10th this year, Alibaba will be jointly organized by the Taobao 2015 Tmall double Carnival Party, directed by the famous director Feng Xiaogang, and to achieve a global simultaneous broadcast. By then, invited a number of big stars will be present. According to reports, in the Alibaba, the party has been known as the double 11 Spring Festival gala". At the same time, Ali CEO Zhang Yong revealed that although the big star appeared, but the party is not a simple variety show, but to reflect the characteristics of the electricity supplier, so that the audience interaction.
this year, the eleven party in the process, the user can through television, Internet and other mobile platforms, while watching while buying. In addition, users participate in Tmall APP or mobile Taobao shake, there is a chance to enjoy the discount merchandise. While watching is not the first wave of Ali, 2015 CCTV Spring Festival evening show has also been in the process of live through the swing of the way the whole people released a red envelope, the total amount of data that night shaking a total of 11 billion times.
businessmen think Tmall too biased consumers
day before the media on the "double 11" of Ali merchant made a questionnaire survey, data analysis shows that nearly 70% of the Tmall Taobao businesses will choose "split", the layout of Jingdong and other platforms, and the main reason for doing so was because Tmall is too "biased" consumers. Data show that in all businesses to participate in the survey, about 68.3% of businesses choose a multi platform layout. 27.1% of them said Ali is because the competition is too fierce. There are 41.2% people holding the "wide net, many fishing heart ideal on the other platform points a cup of soup, and those alone Taobao Tmall businesses, also.